Big Blue Ceiling

Mobile AR Film Promo

A home-video promotion you steer by moving your phone.

Eddie OffermannCreative direction, software architecture, engineering

Role
Creative direction, software architecture, engineering
Areas
XR, Apps
An AR racing simulator on a desk: a red race car on a white motion platform in front of a curved screen showing a tree-lined track, with speed and turn indicators.

At Mirada I built a mobile AR experience to promote an animated feature's home-video release. Instead of tapping through content, you steer the experience by moving the phone: its pose in space is the controller.

A four-step flow: you move the phone, the app reads its relative position and orientation, that pose steers and accelerates the virtual car, and you race in the AR simulator.
No taps: the phone's relative position and orientation drive the car.

The app explored novel ways to control an AR game. In a virtual racing simulator, the relative position and orientation of the mobile device steer and accelerate the vehicle.

I handled creative direction, software architecture and engineering.

One of my immersive projects at Mirada.

  • Play video: AR Racing Demo
    Steering and accelerating the car by moving the phone.

Sources

  • AR Portals

    Step through a doorway from the real world into a virtual one.

    • XR
    • Apps

  • AR Scuba

    An underwater 360 video performed as a hologram.

    • XR
    • Apps
    • Computer Vision

  • ARHero

    Augmented reality tabletop gaming on everyday Android phones.

    • XR
    • Apps

  • Augmented Clothing

    Clothing as a platform for augmented reality, starting with hats.

    • XR
    • Apps
    • Computer Vision